5 Book Cover Tips for Indie Writers


These days writers--both fiction and non-fiction authors--have so much control over  their books. You can publish your own work yourself, do the layout yourself, and even have creative say over your book covers. The problem is, if you are not a designer, total control can be very challenging and potentially devastating to your career. The reality is readers do judge a book by its cover...so make yours fabulous. Below are a few great tips from one of my favorite designers, Read more

Best selling Novelist Inspires Kansas City Talent


Special Thanks for inspiring the community! USA TODAY Bestselling novelist Rebecca Forster  shared insider secrets on how to start following your professional dreams. This paperback writer is a Queen of Kindle Legal thrillers. She is on the list of Movers and Shakers for Amazon because her thrillers have held 6 spots in the Top 20 Kindle legal thrillers simultaneously - including #1 and #2. "It's been an amazing two years," Forster says. "I have traditionally published with major New Read more

Interview with Leslie Daniels


I started reading Cleaning Nabokov’s House by Leslie Daniels in chunks of spare time across a couple of very busy weeks. The book was so engaging that I found myself not only carrying it around to sneak a few pages here and there but also recapping certain amusing moments by phone to a friend who is going through a divorce—kind of a ‘you gotta hear this’ kind of thing. The novel really is that kind of Read more

New Biz Book!


  Six Hats by Robin Blakely When you work for yourself as a writer, consultant, or any kind of small biz talent, you have to wear a lot of Hats to keep your career afloat. This ultimate field guide for the one-person business delivers powerful strategies to overcome your hat-juggling challenges. Finally, creative thinkers can embrace business development goals in a comfortable way that makes success easier to achieve. Six Hats - The Inside Out Strategy for Read more

The Truth About Better Mousetraps


Attention: Entrepreneurs and, yeah, Writers, too. This is a big idea about target markets and what you do. It starts with the old adage about creating something that makes people want what you have.  It goes like this: Build a better mousetrap and the world will beat a path to your door. Okay, so you've finally built the proverbial better mousetrap. Maybe it's a book...or a cool product...or a wonderful array of services. Anyway, lately, you've been telling yourself: "I’m ready and Read more

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PR Therapy for Experts

New Biz Book!

Posted on April 17, 2012 by Robin Blakely in Our Blog, PR Therapy for Experts, PR Therapy for Writers | Comments Off
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Six Hats by Robin Blakely


When you work for yourself as a writer, consultant, or any kind of small biz talent, you have to wear a lot of Hats to keep your career afloat. This ultimate field guide for the one-person business delivers powerful strategies to overcome your hat-juggling challenges. Finally, creative thinkers can embrace business development goals in a comfortable way that makes success easier to achieve.

Six Hats – The Inside Out Strategy for the One-Person Business to Find Success by Robin Blakely

Most of the time you have to wear a lot of Hats to keep your career afloat. Some of the Hats you love. Some of the Hats you hate. Some Hats you may not have even discovered yet. Your many Hats may seem like a problem for you now, but they are about to become a real solution.

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The Truth About Better Mousetraps

Posted on March 7, 2012 by Robin Blakely in Our Blog, PR Therapy for Experts, PR Therapy for Writers | Leave a comment
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Attention: Entrepreneurs and, yeah, Writers, too. This is a big idea about target markets and what you do.

It starts with the old adage about creating something that makes people want what you have.  It goes like this: Build a better mousetrap and the world will beat a path to your door.

Okay, so you’ve finally built the proverbial better mousetrap.

Maybe it’s a book…or a cool product…or a wonderful array of services.

Anyway, lately, you’ve been telling yourself: “I’m ready and waiting for the world to beat a path to my door. That’s what I want: the world.”

But does that mean everyone is on their way to your door?

This is where the big idea comes in.  Yes, everyone is technically what the adage implies.  No, everyone is not how it works in real life.

Let’s take a closer look at that build-a-better-mousetrap scenario. Here’s exactly what we’re talking about. The rarely considered part of that timeless wisdom is that it’s not everyone who shows up at your door. All those people showing up to buy the better mousetrap actually have something terribly important in common…They all have rodent problems. People without mice aren’t standing in line for a better mousetrap. These folks aren’t buying last year’s mousetrap, either. They aren’t even thinking of mousetraps. It’s not an appropriate buying season for them until they have a need to rid themselves of mice.

Why does any of that matter to you?

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5 Event Photos You Need

Posted on January 29, 2011 by Robin Blakely in Our Blog, PR Therapy for Experts, PR Therapy for Writers | Comments Off
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Got an event? Think pictures.

A pixel is worth a thousand characters. So, make sure that someone takes pictures.  

Here’s an assignment check list. 
Give these directions directly to your personal paparazzi person:

1. Get a photo of me in some posed group pictures with the event signage visible like the newspaper does at those weekly Chamber of Commerce events.

2. Get me in some candid shots, speaking to the group. It’s fine, even preferable, to frame the shots so that it includes the backs or sides of heads in the audience. Try to make it evident that there are really people attending my event.

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