5 Book Cover Tips for Indie Writers


These days writers--both fiction and non-fiction authors--have so much control over  their books. You can publish your own work yourself, do the layout yourself, and even have creative say over your book covers. The problem is, if you are not a designer, total control can be very challenging and potentially devastating to your career. The reality is readers do judge a book by its cover...so make yours fabulous. Below are a few great tips from one of my favorite designers, Read more

Best selling Novelist Inspires Kansas City Talent


Special Thanks for inspiring the community! USA TODAY Bestselling novelist Rebecca Forster  shared insider secrets on how to start following your professional dreams. This paperback writer is a Queen of Kindle Legal thrillers. She is on the list of Movers and Shakers for Amazon because her thrillers have held 6 spots in the Top 20 Kindle legal thrillers simultaneously - including #1 and #2. "It's been an amazing two years," Forster says. "I have traditionally published with major New Read more

Interview with Leslie Daniels


I started reading Cleaning Nabokov’s House by Leslie Daniels in chunks of spare time across a couple of very busy weeks. The book was so engaging that I found myself not only carrying it around to sneak a few pages here and there but also recapping certain amusing moments by phone to a friend who is going through a divorce—kind of a ‘you gotta hear this’ kind of thing. The novel really is that kind of Read more

New Biz Book!


  Six Hats by Robin Blakely When you work for yourself as a writer, consultant, or any kind of small biz talent, you have to wear a lot of Hats to keep your career afloat. This ultimate field guide for the one-person business delivers powerful strategies to overcome your hat-juggling challenges. Finally, creative thinkers can embrace business development goals in a comfortable way that makes success easier to achieve. Six Hats - The Inside Out Strategy for Read more

The Truth About Better Mousetraps


Attention: Entrepreneurs and, yeah, Writers, too. This is a big idea about target markets and what you do. It starts with the old adage about creating something that makes people want what you have.  It goes like this: Build a better mousetrap and the world will beat a path to your door. Okay, so you've finally built the proverbial better mousetrap. Maybe it's a book...or a cool product...or a wonderful array of services. Anyway, lately, you've been telling yourself: "I’m ready and Read more

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PR Therapy for NonProfits

5 Must-Do’s For Nonprofit PR

Posted on January 16, 2011 by Robin Blakely in PR Therapy for NonProfits | Leave a comment
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1. Google Yourself. 

Remember that your digital identity matters more now than ever before.  Google your nonprofit’s name.  It’s important to see what comes up.  It’s every bit as important to note if nothing appears.  Your goal is to make sure that your digital identity explains who your nonprofit is in clear, coherent language that does not conflict with its own descriptors.  Make sure that your online presence is accurate and completely up-to-date.

2. Focus Your Outreach.

Help who you help, but remember to market your nonprofit to these three groups:  donors, volunteers, and your key media.  You do not have to reach out to everyone in the world.  In fact, more people will listen–and help–if your message is targetted more specifically.  Three of your top four targets need to be donors, volunteers, and media. Make sure you specifically reach out to each.

3. Get Connected. 

Build a virtual community of support by utilizing Facebook, LinkedIn, and Twitter.  If you’re bewildered by social media, don’t let the technology confuse you.  Social Media tools like Twitter, Facebook, and LinkedIn are just the latest communications tools to connect with your audience.  Focus on who you need to reach and the opportunities available to reach them, and soon you will recognize that social media stands out as a free tool that can make your job easier.

4. Talk about what you’re doing.

Illustrate what your mission means by telling real life stories—the good news—about what you’re doing as that relates to your mission. (Share your stories for free on www.NonprofitHeroes.com.)  Focus your efforts on sharing your news and telling your stories of success.  When you do, volunteers and donors will find you.

5. Make the ask.  

Don’t stop by simply mentioning that your cause needs support.  Your call to action needs to be backed up with a wish list that details your nonprofit’s need for money, time, talent, and expertise.  Ask for specific help.  Remember that donations change lives. So do gifts of time, talent, passion, and professional expertise. Empower supporters with information about what you need.  Share a wish list of items that are needed and be clear about what is at stake.

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