These days writers–both fiction and non-fiction authors–have so much control over their books.
You can publish your own work yourself, do the layout yourself, and even have creative say over your book covers. The problem is, if you are not a designer, total control can be very challenging and potentially devastating to your career.
The reality is readers do judge a book by its cover…so make yours fabulous.
Below are a few great tips from one of my favorite designers, Caitlin Proctor, the Creative Chief at Design Cat Studio.
- Use a good font. Do your research. Look at what fonts other popular authors in your genre are using to get a feel for what you like. Realize that you don’t have to use a font that came with your latest edition of Microsoft Word. You can choose a font as special as your work. You may have to invest a small amount of money, but it is worth it! Make sure your font matches the tone of your book. You may love decorative fonts, but if you write suspense novels, cute and sweet letters that curl are simply not your best choice. Consider how fonts can help convey emotion. Also, remember to choose fonts that are easy to read. Be careful with scripts as they can be challenging for readers.
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