3 Biggest Misconceptions for Nonprofits


Great things rapidly begin to happen in the nonprofit world when you finally break through three of the biggest misconceptions that stop so many from doing what it takes to really engage support they need from the communities they serve.  1. Image Misconception: “Our community already knows who we are and what we do.” Reality Check: Some people get it.  Many people sort of get it.  But, really, most people don’t know who you are, what you do, Read more

New Biz Book!


  Six Hats by Robin Blakely When you work for yourself as a writer, consultant, or any kind of small biz talent, you have to wear a lot of Hats to keep your career afloat. This ultimate field guide for the one-person business delivers powerful strategies to overcome your hat-juggling challenges. Finally, creative thinkers can embrace business development goals in a comfortable way that makes success easier to achieve. Six Hats - The Inside Out Strategy for Read more

5 Event Photos You Need


  Got an event? Think pictures. A pixel is worth a thousand characters. So, make sure that someone takes pictures.   Here’s an assignment check list.  Give these directions directly to your personal paparazzi person: 1. Get a photo of me in some posed group pictures with the event signage visible like the newspaper does at those weekly Chamber of Commerce events. 2. Get me in some candid shots, speaking to the group. It’s fine, even preferable, to frame the shots so Read more

Don't Give Up Yet


    PROBLEM: I am really very good at what I do, but lately life has thrown me some pretty big heartaches and my world has been rocked. As a result my own confidence in my creativity, skill, and talent are, well, not as strong as they have been in the past. In fact, it has occurred to me that giving up my dreams is a viable choice right now.  All my life that choice has Read more

PR Therapy for Writers

New Biz Book!

Posted on by Robin Blakely in Our Blog, PR Therapy for Experts, PR Therapy for NonProfits, PR Therapy for Writers | Comments Off
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Six Hats by Robin Blakely


When you work for yourself as a writer, consultant, or any kind of small biz talent, you have to wear a lot of Hats to keep your career afloat. This ultimate field guide for the one-person business delivers powerful strategies to overcome your hat-juggling challenges. Finally, creative thinkers can embrace business development goals in a comfortable way that makes success easier to achieve.

Six Hats – The Inside Out Strategy for the One-Person Business to Find Success by Robin Blakely

Most of the time you have to wear a lot of Hats to keep your career afloat. Some of the Hats you love. Some of the Hats you hate. Some Hats you may not have even discovered yet. Your many Hats may seem like a problem for you now, but they are about to become a real solution.

Read more

5 Event Photos You Need

Posted on by Robin Blakely in Our Blog, PR Therapy for Experts, PR Therapy for Writers | Comments Off
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Got an event? Think pictures.

A pixel is worth a thousand characters. So, make sure that someone takes pictures.  

Here’s an assignment check list. 
Give these directions directly to your personal paparazzi person:

1. Get a photo of me in some posed group pictures with the event signage visible like the newspaper does at those weekly Chamber of Commerce events.

2. Get me in some candid shots, speaking to the group. It’s fine, even preferable, to frame the shots so that it includes the backs or sides of heads in the audience. Try to make it evident that there are really people attending my event.

Read more

Hang on for The Ride of Your Life

Posted on by Robin Blakely in PR Therapy for Writers | Leave a comment
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On your way to the top?  With each new level of success comes a new rollercoaster of emotions associated with getting there. 

Here’s one ticket of advice for surviving the ride of your life:

Don’t forget you’re human…and so are the people around you. Humans have some natural reactions to change, especially dramatic change like the kind that success can bring. Sometimes when you experience change—even the good kind of wonderful change you’ve always wanted—you may surprise yourself by feeling kind of frantic.  Sometimes when other people see how much you are changing, they may surprise you, too, by suddenly acting as frantic as you feel. 

Don’t be alarmed. All these waves of intense emotion will settle down soon enough.  It helps to slow yourself down and take a really close look at what’s happening.  When you’re working day and night to get somewhere, believe it or not, you may get there before you realize you’ve actually arrived.  And, often, when you navigate yourself to that whole new landscape, you get there before the money you’re about to make catches up with you.  Don’t worry, things will be okay.

One universal sign that success is truly unfolding is when your success becomes visibly apparent to those around you.  Tune in and recognize the signposts that alert you to what they see. 

You’ll know you’re near when people say things like:

“Well, you must be making a lot of money.” 
 ”I guess I can say, ‘I knew you back when’.”
“You probably don’t care about this little stuff anymore.”
“How does it feel to have arrived?”
“Will you forget about us now that you’re moving in the fast lane?”
“You’ve really made it.”

These remarks may range from sharp to wistful to resentful to cheerful to proud to concerned. Remember your attitude can make or break you. It’s important at every turn to take care of your emotions. When you start hearing these kinds of remarks, it’s a good time to tap into and express your gratitude for what you’ve got, how far you’ve come, and to reflect upon and acknowledge the help you’ve received along the way.

You can begin to manage change proactively when you realize what to expect. So, expect this: the very moment when things fall perfectly in place usually feels different than you might imagine. Things falling into place often feel like things falling on your head. Who knew? Now you do, so don’t get ruffled when it happens.

In fact, get proactive.  Find out more about what to expect. As unusual as your own journey may be, others have been on the exact same road you’re on now, even if they aren’t in the same field or facing your specific obstacles. Where do you find these experienced souls? They are in your neighborhood, in your business communities, and all around you.  Connect with them.  They will welcome you as fellow travelers do.

As you go…Listen to great music. It helps to know that you aren’t alone…that you are headed in the right direction. You can hear your story sung by a hundred different voices.  So, load the iPod with great tunes and wrap yourself in the hope and warmth of the inspiring words of others. On my journey, some of my most important songs continue to be Vienna by Billy Joel, Bless the Broken Road by Rascal Flatts, I Hope You Dance by Leann Womack, Won’t Back Down by Tom Petty, and World On Fire by Britt Nicole. You, too, will find one surprising song that absolutely resonates with you about where you are and how you feel…and it will refresh you to know that you are indeed on a timeless trail traveled by many people who have found their own way.

Just like you.