Archive for the ‘Talent At Work’ Category
“Success Story 2.0″ for top mom blogger Jen Singer

Jen Singer was a mom blogger before the phrase was even coined!
In 2003, she launched her web site, MommaSaid.net, in her basement during naptime.
Now, seven years later, she’s got a three-book series emblazoned with her web site’s logo and a TV crew from the Today Show in her kitchen.
It’s Jen’s little corner of the Internet where moms can go to get a good laugh about motherhood, find information to help them become good mothers, and get needed validation that they really are good moms.
Jen says, “What mom doesn’t want to hear from somebody who cares that trying to be a good mom is important even in a world that so often forgets why good even matters. I am that voice of reassurance. And I love to make moms laugh, especially on those really long days when the kids are hanging from your belt loops, the laundry is piled high and the cat appears to have brought inside a furry little friend.”
While some mom bloggers dream of becoming authors, Jen Singer is an author, five times over.
The third book in her Stop Second-Guessing Yourself (HCI) parenting series is due out in May. She recently won a coveted 2010 gold Mom’s Choice Award for her parenting series, an added honor to her web site’s Forbes Best of the Web distinction. Her previous books, “You’re a Good Mom (and Your Kids Aren’t So Bad Either)” (Sourcebooks) and “14 Hours Til Bedtime” have earned high praise from American Baby, Parenting magazine, and more.
“I’m an overnight success…that took seven years,” chuckles Singer. “People don’t realize the amount of work – blogging, writing and building brands – that it took to get here. And yes, I’ve thought of quitting more than once.”
The success of Jen’s website caught the attention of publishers and product managers years ago. In 2007, Jen was offered the opportunity to write a MommaSaid-branded book series by HCI, the publishers of the famed Chicken Soup for The Soul enterprise. Her books have recently won a coveted gold Mom’s Choice Award for 2010.
In the corporate community, Jen is frequently tapped to be a spokesperson for Fortune 500 corporations, including Hershey’s, Pfizer, Coinstar, SC Johnson and Kimberly-Clark, where she has served as a Pull-Ups Potty Training Partner for five years.
I’ve helped translate a variety of corporate messages into the language of moms. I reach moms through print, on the radio and on TV. Online opportunities have evolved to include hosting Twitter parties, making Skype guest appearances, and serving as the keynote at company events on Facebook fan pages. And it’s a whole lot of fun.”
Be a MommaSaid fan on Facebook.
Longtime client and friend, Jen wrote the foreword to PR THERAPY by Robin Blakely!










