YOU ARE INVITED TO ATTEND!

AUTHOR SIGNING
1 PM on Saturday, Sept 19^th 

1664 NW Chipman Rd.
Lees Summit, MO 64081

AUTHOR: Robin Blakely

BOOK: PR THERAPY: Ignite Your Passion For Promoting Your Products, Services, And Even Yourself! 

If doing your own Public Relations is driving you crazy, you need PR Therapy. Robin Blakely – the PR “idea girl” to multimillionaire CEOs, small business owners, nonprofit leaders, bestselling authors, and creative people across the country —shares field-tested entrepreneurial know-how on building a PR platform that really works…for you.

From starting out to starting over, PR THERAPY helps you feel comfortable and strategic about promoting who you are and what you do.

READ AN EXCERPT….Visit www.prtherapy.com 

Yeah, money is a tough subject for nearly everybody.

You either have it, or you don’t. You either want it, or you don’t know what to do with it. You either think it holds great advantages or you suspect it’s the root of all evil. It helps to know that your personal worth and your bank account’s value are two very different legacies. Don’t confuse the two. Money is simply great, but Great is not simply money.

Money is one of three key resources in which good management is important. If you have money, you can make it work for you. If you don’t have money, you can leverage other resources that you do have to compensate for the lack of money you think you need.

What are two other resources you have to consider?

Time.  If you don’t have enough money to get what you need, you can usually find a way to trade time for what you want and must have. 

People.  It’s commonly said that it’s not what you know; it’s who you know. So start shaking some hands. Get to know who you need to know. Remember, people are the most important part of life. Everyone has a lesson to share with you. Everyone has a gift to offer. And don’t be a stingy gut…it’s not all about what you can get; it’s about what you can give, too.

Money. Time.  People.  All of your valuable resources require careful cultivation, development, and management. That means you need to make money and allocate money wisely. Spend time and invest time intelligently. Cultivate relationships sensibly.

The Good News? Things change when you recognize that money, time, and people are your assets…and do something about it. You can become more successful promotionally and on every other level when you fully understand the nature of your wealth.  It is often a startling relief to discover that by simply doing the basic fundamentals of good resource management, success not only grows…it flourishes.

Okay…you’ve finally built the proverbial better mousetrap.
And, lately, you’ve been telling yourself: “I’m ready and waiting for the world to beat a path to my door. That’s what I want: the world.”

That means everyone. Right?
No, not quite.  

Let’s take a closer look at that build-a-better-mousetrap scenario. It’s exactly what we’re talking about. The rarely considered part of that timeless wisdom is that it’s not everyone who shows up at your door. All those people showing up to buy the better mousetrap actually have something terribly important in common. They all have rodent problems. People without mice aren’t standing in line for a better mousetrap. These folks aren’t buying last year’s mousetrap, either. They aren’t even thinking of mousetraps. It’s not an appropriate buying season for them until they have a need to rid themselves of mice.

Why does any of that matter to you?

It’s critical to understand that everyone in the world is not part of your target market. In fact, it’s not about wanting everyone…it’s really about not wanting everyone. So, before you lump clients and customers into one faceless group called “everybody,” consider this: The “everybody” mindset will undermine your promotional efforts and block opportunities for your success.

Why?

The ‘everyone’ mindset puts you in passive mode. You’re waiting for them to choose you, instead of doing your part to connect with exactly who you want. The truth is you have to define who you want. You simply do not have the luxury of treating everyone as if they are exactly the same. They aren’t the same. Some are ready to buy; some are not ready. Of course, it’s great that you have a better solution to a universal problem. It’s wonderful that virtually everyone may eventually need what you do, but it’s strategic to recognize that everyone’s needs are on different timing cycles.

You can’t control their circumstances, but you can take ownership of yours. You must find ways to manage your time and efforts carefully or you’ll wear yourself out spouting the merits of mousetraps to people who have not yet encountered a mouse or to folks who will never understand the real need for what you’ve got.

Realistically, it’s time to focus on people who can help cultivate your success. The sooner you understand that ‘everyone’ is not your customer, the sooner your success can grow and stabilize.