PREVIEW OF PR THERAPY
These days writers–both fiction and non-fiction authors–have so much control over their books. You can publish your own work yourself, do the layout yourself, and even have creative say over your book covers. The problem is, if you are not a designer, total control can be very challenging and potentially devastating to your career. The reality is readers do judge a book by its cover…so make yours fabulous. Below are a few great tips from one of my favorite designers, Caitlin Proctor, the … →
Special Thanks for inspiring the community! USA TODAY Bestselling novelist Rebecca Forster shared insider secrets on how to start following your professional dreams. This paperback writer is a Queen of Kindle Legal thrillers. She is on the list of Movers and Shakers for Amazon because her thrillers have held 6 spots in the Top 20 Kindle legal thrillers simultaneously – including #1 and #2. “It’s been an amazing two years,” Forster says. “I have traditionally published with major New York publishers but … →
FOREWORD
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Thanks in no small part to Robin, I went from a newbie author of a book with distribution problems, lost in a limo and flying by the seat of my pants, to the owner of a successful web site, spokesperson for major corporations, web consultant, blogger for top media outlets, media source and author of several books, including a three-book series branded to my web site, MommaSaid.net. But it didn’t happen overnight, and it wasn’t always easy. Yet with Robin’s help, I was able to keep an eye on the bigger picture – the one with a view of next month, next quarter, next year and beyond – while working diligently on what absolutely had to be done today. And I did it all pretty darn fast…”
Session One
PR Breakthroughs—
Not Personal Breakdowns
“I just opened my own business….”
“I just designed my first line of handbags….”
“I just got my garage band out of the garage and onto a real stage….”
For one magic moment you recognize that you’ve got what it takes to get your phone to ring off the hook, snag a spot on Oprah, and maybe earn even more money than Donald Trump.
But, then, it happens.
You realize with astounding clarity that your time to arrive has actually arrived. Suddenly, a flood of adrenaline causes your blood pressure to spike to near-stroke level. Your need for real publicity is now, this instant. Everything you’ve worked for appears to be at stake; the opportunity to win or lose everything rests squarely on your ability to promote yourself, your services, or your products.
The clock is ticking for you to perform. You’re scared, you don’t know where to start, and instead of kicking into promotional high gear, you’re muttering like a madman:“Whatta I do… Whatta I do… Whatta I do?”
Okay…so what do you do?
First, slow down. Take a deep breath. Get a grip. You aren’t doomed, you don’t suck, and the light at the end of the tunnel isn’t an oncoming train—it’s your bright future. It’s time to feel good about your ability to get the publicity you need. It’s time for you to pull yourself up by your PR bootstraps and make things happen.
Question One: “
Can I find a way to get started?” Yes, you can.You have to start where you are and with what you’ve got. But, first, you need to know that you do actually have a real chance to succeed.
You do.
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