PR THERAPY: IGNITE YOUR PASSION FOR PROMOTING YOUR PRODUCTS, SERVICES, AND EVEN YOURSELF
by ROBIN BLAKELY
SIX HATS:The Inside Out Strategy for the One-Person Business to Find Success
by ROBIN BLAKELY
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PR THERAPY by Robin Blakely
DESCRIPTION: Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyze those new to publicity—What if I am too late? What if no one likes my product? How can I start networking? Can I get by on a shoestring budget? With an eye to identifying the internal conflicts and emotional roadblocks that keep success at bay, this insightful handbook explores the importance of harnessing personal energy before, during, and after embarking on a promotional journey. From identifying market segments and picking the right promotional strategies to booking live events and designing branded communication tools, this fresh look at public relations offers a variety of easily customizable promotional strategies for any type of organization.
Buy the kindle edition
SIX HATS by Robin Blakely
DESCRIPTION: When you work for yourself as a writer, consultant, or any kind of small biz talent, you have to wear a lot of Hats to keep your career afloat. This ultimate field guide for the one-person business delivers powerful strategies to overcome your hat-juggling challenges. Six Hats offers a unique system using right and left brain techniques to help draw out and clarify the issues all one-person business owners face. Finally, business development goals are discussed in a comfortable way that makes success easier to achieve—a business breakthrough for creative thinkers and high achievers with professional dreams.
“…Robin Blakely has written a short book with a specific, tested, and useful plan for overcoming many of the obstacles faced by home-based entrepreneurs. It is human nature to focus on the things we like and are good at, while putting off the unpleasant. This plan makes doing the less enjoyable things less painful, while also allowing you to do what you do best…”
—Ken Veit, retired President of Aetna International
“…All Six Hats are a perfect fit. Robin’s creative way of defining the distinctive business functions that must be created, and managed by the sole proprietor/boss of the start-up, one person operation is right-on. It is my kind of book—straight forward and to the point. Every aspiring entrepreneur should read this book…”
—Bob Gourley, serial entrepreneur and author of Make Money for Bob
“…Robin Blakely’s Six Hats: The Inside Out Strategy for the One-Person Business to Find Success (Action Field Guides) is like that rope thrown over the cliff at the last moment or a life raft in a raging sea. Seriously. I’m not kidding. Anyone who has ever run their own business knows that the fight to stay afloat financially, creatively and psychologically can be overwhelming. Six Hats offered a straightforward, easy to understand, proactive plan to help me organize instead of agonize, to tackle my weaknesses and temper my strengths. With Blakely’s help I have learned to put all tasks in their place and understand how to delineate the creative me from the business me. This year will be more productive than ever thanks to Six Hats. This book is a must-read for anyone in business…”
—Rebecca Forster, USA Today best selling author
“…I have been in the public relations business for over 50 years. This is the best book I have seen. It covers every facet of the business that is necessary in order to be successful. Further, the way Robin has sectioned the book is excellent and presents a logical sequence of learning steps…”
—Howard Boasberg, Executive Director of the Advertising Icon Museum
“…PR THERAPY is a precise, concise, and easy-to-understand prescription for achieving success. With clarity and in plain talk, Robin Blakely has created an ingenious, yet simple plan to guide us through the PR maze. Step-by-step, she outlines realistic methods that produce proven results. Robin’s handbook for personal PR know-how is a must read for anyone who wants to take their career from so-so to sensational…”
—Hazel Dixon-Cooper, Author of the internationally best-selling Rotten Day book series, and Cosmopolitan Magazine’s Bedside Astrologer
“…Ever-entertaining longtime PR guru Robin Blakely puts the fun in marketing fundamentals…”
—Jamie Novak, Expert Organizer, Media Personality, and author of the #1 bestseller 1,000 Best Organizing Secrets
“Highly recommended. Robin Blakely’s innovative approach to planning and implementing promotional strategies is on the mark!”
—Sandra Kitt, recipient of two Lifetime Achievement Awards from RWA, and national bestselling author
